PENERAPAN  STRATEGI PEMASARAN  PT. NISSIN BISCUIT INDONESIA MENJELANG  HARI RAYA IDUL FITRI

Randika Fandiyanto; Febri Ariyantiningsih; Yudha Praja; Minullah Minullah; Alfiatur Rosida; Ulfiyati Ulfiyati; Ramona Mahdiana Putri; Mohamad Haykal Danialin; Ahmad Bondan Baikuni; Eka Sri Puji Astutik; Septifa Wati Sugiarto

Randika Fandiyanto
Febri Ariyantiningsih Universitas Abdurachman Saleh Situbondo
Yudha Praja Universitas Abdurachman Saleh Situbondo
Minullah Minullah Universitas Abdurachman Saleh Situbondo
Alfiatur Rosida Universitas Abdurachman Saleh Situbondo
Ulfiyati Ulfiyati Universitas Abdurachman Saleh Situbondo
Ramona Mahdiana Putri Universitas Abdurachman Saleh Situbondo
Mohamad Haykal Danialin Universitas Abdurachman Saleh Situbondo
Ahmad Bondan Baikuni Universitas Abdurachman Saleh Situbondo
Eka Sri Puji Astutik Universitas Abdurachman Saleh Situbondo
Septifa Wati Sugiarto Universitas Abdurachman Saleh Situbondo

Abstract

Eid al-Fitr is a very important moment for the food industry in Indonesia, especially for snack and biscuit producers such as PT. Nissin Biscuit Indonesia. The company aims to make the most of the Eid al-Fitr momentum and develop effective marketing strategies to increase sales, strengthen customer relationships, and optimize product distribution. The purpose of this study is to analyze the marketing strategies implemented by PT. Nissin Biscuit Indonesia will launch this campaign ahead of Eid al-Fitr, by utilizing relevant marketing theories. The focus of the study includes the implementation of the marketing mix, market segmentation, and promotions and distribution carried out by the company during the season. The results of this study indicate that PT. Nissin Biscuit Indonesia has successfully utilized marketing elements during Eid al-Fitr to increase sales and strengthen its brand image.