UPAYA PENINGKATAN MINAT BELI KONSUMEN PADA UMKM KRIPIK PISANG “NAFISAH” DI DESA KLATAKAN, KECAMATAN KENDIT, KABUPATEN SITUBONDO

Abstract

The purpose of this community service activities for community groups with economic activities is to provide an understanding of the importance of increasing consumer purchasing interest and its implementation practices. This activity was carried out on MSME products in Klatakan Village, Kendit District, Situbondo Regency. The MSME products produced have not yet reached the target, so through improvements to product labels as information and repackaging to protect the product, it is hoped that it can increase sales and sales value. The method is carried out with lectures on the socialization of the importance of purchasing interest and product rebranding and tutorials through assistance in redesigning product packaging. The results of the service show that partner interest is very high and new product branding has been produced through label design and changes to the packaging. This activity adds insight to MSME actors, especially in Klatakan Village, Kendit District, Situbondo Regency in order to increase the purchasing interest of prospective consumers.