DIVERSIFIKASI PRODUK, INOVASI PACKAGING, DAN DIGITAL MARKETING PADA USAHA KULINER “DAPUR_VHIE” DI DESA PANJI LOR, KECAMATAN PANJI, KABUPATEN SITUBONDO, PROVINSI JAWA TIMUR

Abstract

Cilok is a culinary dish that is popular with Indonesian people. This Cilok contains starch, garlic, eggs and a mixture of beef or chicken which is shaped similar to meatballs but is smaller and also has a chewy texture when consumed because the basic ingredients are starch with the addition of complementary seasonings such as sauce and soy sauce so it is suitable for cooking. consumed by ordinary people. Cilok is widely produced on a small and medium industrial scale. Cilokâ€Dapur_Vhie†is a traditional food brand from Panji Lor. It was created to elevate traditional food into a more modern one so as to expand the sales market for cilok. Various innovations in cilok products have been carried out in an effort to increase sales, but these steps have still not met the sales target. This community service aims to meet the best business marketing strategy and best marketing implementation of the Cilokâ€Dapur_Vhie†culinary business from an economic perspective. So it can be clearly seen what the marketing strategy and marketing implementation at Cilokâ€Dapur_Vhie†is like.