SUSANTO, Muhammad Nur Fidyan Tesar; 						HAMDUN, Edy Kusnadi; 						WIRYANINGTYAS, Dwi Perwitasari.
 PENGARUH KERAGAMAN PRODUK, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA SWALAYAN KPRI SINAR HARAPAN DI SITUBONDO.
<strong>Jurnal Mahasiswa Entrepreneurship (JME)</strong>, [S.l.], v. 5, n. 1, p. 38-46, apr. 2026.
ISSN 2964-898X.
Available at: &lt;<a href="https://www.unars.ac.id/ojs/index.php/jme/article/view/8127" target="_new">https://www.unars.ac.id/ojs/index.php/jme/article/view/8127</a>&gt;. Date accessed: 30 apr. 2026.
doi: <a href="https://doi.org/10.36841/jme.v5i1.8127">https://doi.org/10.36841/jme.v5i1.8127</a>.